
Launching September 2020 at the National Hardware Show. Visit us and be the first to experience a full 15’ straight stand out. No hanging and hoping, just a straight out stiff 15’.
Drop us your email for a chance to win a STIFF TAPE ballcap and sticker set and we’ll keep you dialled in on development and online shop dates.

01
Stand Out.
Stand out refers to the distance you can extend a tape measure without it collapsing. We refer to functional standout as the distance you can obtain easily and repeatedly. Many competitors may claim14’ standouts but as we know, that could be far from reasonable in job site situations.
02
Why it matters.
This is a big deal for an even bigger number of folks, especially those who work alone or do extensive layout work. When you clock over 200 measurements a day, stand out failure and frustration adds up and efficiency goes down.
03
How we nailed it.
We’ve patented a laminar flow process for seam welding cross-oriented sheets of carbon fiber into a single self-supporting collapsible strip to create the industries first 15’ horizontal, vertical, and upside down standout.
STAND OUT FAILURE
STAND OUT FAILURE EFFICIENCY DROP
INDUSTRY-LEADING 15' STAND OUT
VERTICAL
UPSIDE DOWN
HORIZONTAL
The Tech
Over five years, we’ve successfully researched, developed and patented a continuous-cure process for manufacturing seam-welded sheets of carbon fiber into a bi-stable laminate that can be retracted to store flat on a reel and extended into a lenticular strip that resists bending.

US Patent 9,352,528


The Team
TODD BROOKS
CO-FOUNDER, CEO
TAMI BROOKS
CO-FOUNDER, COO
Born a thinker, Todd made a heater out of a broken blender, milk crate and steel wool pad at the age of 9. At 16 his aptitude for math and science had him enrolled in college courses. Combining a high IQ with a proclivity for problem-solving, Todd has applied advanced mathematical, engineering, and chemistry solutions to the innovations of two granted and five pending patents. For the past five years, Todd has researched, developed and patented a process for unconventionally layering composite fibers to create a three-dimensional bi-stable material that has both the ability to rigidly extend as a tubular form and retract flat into a compact coil. Today he’s putting that patent to work with the commercialization of Stiff Tape and the market opportunity it will generate.
Tami brings over 20 years of accounting, operational, and project management experience to the Stiff Tape Team. After five years with ING US as Head of Cost & Budget, she founded Brooks Consulting to help small and medium-sized businesses keep their ship right-and-tight and sailing straight by setting up financial reporting systems, conversions, and cost and budget processes. As Chief Operations Officer with a solid track record for getting results, she’s responsible for building out Stiff Tape with the people and processes for bringing Stiff Tape to market.
Tami holds a BS in Accounting from the University of Minnesota and is a licensed CPA (Inactive).
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Toray CFA
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